Hi,

Welcome to yet another interesting issue of Landing Letter. Today we'll look into few tips that will help you improve your current landing page.

Let's see the tips now so that you can put them to work ASAP.

Suggestion: If possible try to open the respective landing page simultaneously which you can refer to while reading this newsletter.

A word from our sponsor.

1. Reinforce Pricing

Pricing is one of the most sensitive parts of a landing page and one must handle it with care.

For best conversion, there are two things I want you to follow.

The first is that you should always provide a discount on the annual plan and also highlight it.

Secondly(IMP), you should reinforce your pricing with something that will enhance the value of the offering.

Look at the image below and see how well the user review works.

Additionally, there is a text which asks the user's question. This is a soft conversion but doesn't overpower the main goal.

2. Let Testimonial Speak

In most landing pages, testimonials are just some boring piece of content they received from their users as a review.

The content is important but it needs to be rewritten to ensure it gives a clear message.

Also, it's highly recommended to highlight part of the testimonial which you feel is important.

Also, it's very important to have their face and basic details to show that these testimonials are original and authentic.

3. Add "How it works?"

The role of a landing page is to educate the visitors about the product/service.

Sometimes the visitor fails to understand how the product works and that makes him close the website.

For this same reason, one must ensure that the visitors understand how the particular product works.

The easiest way to solve this is by adding a "How it works" section.

This section should be very short and precise. The only goal should be to deliver the message that how it's going to help.

4. Curate FAQs

At the end of the landing page, one should add a handful of curated FAQs. This again has two benefits.

First, it reduces the number of product queries and second it will help visitors get their answer faster.

5. Stay Focused

I have seen people build landing pages that focus on multiple types of conversions.

If you are that guy then my friend you have been building websites and not landing page.

A landing page should be laser-focused on just one goal.

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Hope you guys have loved this week's teardown and feel free to reply with your thought on the same. Also if you want to suggest a website for our next teardown then do let me know and I'll consider it.

Also, do you mind motivating me with a cup of coffee?

Keep Building,
Ankit